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USS KIDD Branding
A Veterans Museum, reimagined.
USS KIDD Branding
The USS KIDD Veterans Museum is a fantastic example of the dedication the city of Baton Rouge has for preserving its history. The goal of rebranding the museum's structure, as well as it's logo, was to preserve history while also moving forward in terms of design.
The existing structure of the museum was very nondescript from initial viewing, it could be anything. I chose to use our branding to accent certain aspects of the building in this mockup. Using long banners to accentuate its height, and window graphics to convey its purpose.
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The concept for the logo designs was to ultimately keep it in the more classic and timeless realm, while also showing hints at a more modern approach to mark making.




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