Betterbricks

Powerful energy ideas. Provided by NEEA.

Betterbricks Logo Revamp

The goal of this project was to help reposition Betterbricks in the energy efficiency market by overhauling their logo. The main objective was to give them something modern, bold, and instantly recognizable. Created with Rockitscience Agency.

The initial idea behind these preliminary concepts were to create a "B" from negative space, but also using the "bricks" from the original logo in some way (seen here as the white blocks at the left edges of the B. This proved to be too abstract.

The following concept played with creating a badge, using the brick theme. This led us back to the original concept, but with a more defined shape, and incorporating the companies colors into the logo itself.